Thursday, June 28, 2007

Participation inequality in pictures

Participation inequality (and what to do about it) has been bothering me a lot over the last year. On the basis that more data is always a good thing (?), Business Week has just published this demographic breakdown of who participates online:


  • Creators publish (mostly <21)
  • Critics comment (mostly 18-26)
  • Collectors use RSS (not many)
  • Joiners use social networks (mostly <27)
  • Spectators read (second broadest category, inverse of inactives)
  • Inactives ... are inactive (broadest category, oldest demographic and the inverse of spectators)
So what am I going to do about participation inequality?

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