But I don't agree with him, which is perhaps why I'm not Google CEO. On the other hand, I'm not defending a market position, so here's my version:
- Web 1.0: Static content. You'll read what you're given and like it
- Web 2.0: User generated content. We read and write
- Web 3.0: Machine generated content. You can hear the faint echoes of web 3.0 hurtling towards you as you scan your web feeds as a river of news in Google Reader and the machine tells you things you didn't know you needed to know. Intelligent agents. Web 3.0 sings Daisy, Daisy, give me your answer do... softly in your ear.
- Web 4.0: There is no web 4.0. Near the end of the web 3.0 era, the asteroid collides and it's game over.