Friday, August 24, 2007

TV is dying

TV is dying A study published by IBM shows that internet usage is close to overtaking TV viewing, especially in the USA, UK, Australia, Germany, and Japan:
  • 66% percent of survey participants reported viewing between one to four hours of TV per day, versus 60% who reported the same levels of personal internet usage.
  • "Content" includes conversation: 45% social networks; 29% user-generated sites; 24% music services; 24% premium video content for TV; 18% online newspaper.
  • 58% have already watched online video and 20% more are interested.
  • 74% contributed to a social network; 93% contributed to a user content site. Who says the net is only for geeks? Why do they do it? To feel part of a community, 31%; recognition from peers, 28%.
And in the UK, the Ofcom Communications Market Report 2007 says that:
  • The average Brit now spends 50 hours per week on the phone, using the net, watching TV or listening to the radio. But:
  • Internet use has grown 158% in the last 5 years, TV and radio have declined.
  • 13-15 year olds now spend as much time on their mobile phone as they do playing computer and console games.
TV is dying, newspapers are screwed. Are we digital natives yet? Watch the (online) video:

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