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Wednesday, November 28, 2007

Another major publisher doesn't get it

Logo Elsevier recently announced some enhancements to its 2collab "bookmarking service" (Digg del.icio.us clone). So, I'm a scientist, will I use 2collab?

No, of course I won't. I'll carry on using my existing web 2.0 research tools because they already have an embedded social network and the last thing I need is to build yet another social network from scratch.

Elsevier's shortsighted attempt to jump on the web 2.0 bandwagon (Hey, I know, let's incorporate some social tools on our website!) is a dumbass marketing executive move which will backfire because they tried to grab market share and lock users into a proprietary network rather than improving the usability of their site by incorporating existing tools such as Digg and del.icio.us bookmarklets and educating users to use them, thus exposing their catalog to a whole new market via these social networks.

Please, somebody show me a commercial (non Open Access) publisher which does get it. Thank goodness no university would ever be dumb enough to pull a stunt like that! ;-)


kudos: Sarah, who just pointed me at this

3 comments:

  1. Ahem - http://foundit.open.ac.uk

    WHich reminds me - I maybe need to look back at http://blogs.open.ac.uk/Maths/ajh59/005107.html

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  2. Interesting. I have some questions about fOUndit.

    1. What is the size of the community which has access to fOUndit?

    2. What proportion of total users are active users?

    3. Why build a walled garden rather than using del.icio.us?

    4. What do fOUndit users do when their course ends - are they locked out of their bookmarks?

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  3. John Woodthorpe kindly responded to these questions, and posted more information in his own blog:
    http://testmatch.mine.nu/wordpress/?p=73

    1. What is the size of the community which has access to fOUndit?
    It's open to anyone who wants to use it. In other words, it's not behind the OU's paywall, and I've no immediate intention to change that.

    2. What proportion of total users are active users?
    It's not really being used at the moment. It's more in stasis while we move it to a new server and start up a couple of related projects as described in my blog post.

    3. Why build a walled garden rather than using del.icio.us?
    It's not a walled garden. It does different things to de.li.cio.us in that it allows discussion, rating, and the uploading of images, video, etc. Hence it's more like Digg than like de.li.cio.us. In addition, we're working on adding RSS feeds from de.li.cio.us into it, although there are format problems at the moment - as there are with Google Reader feeds.

    4. What do fOUndit users do when their course ends - are they locked out of their bookmarks?
    Not at all. That's the thing that started me wanting to set it up - to prevent students and tutors being locked out of things once the presentation of a course finishes.

    The first real trials with students will be on T175 next month, and on a couple of Language courses (French and Spanish) early next year. However anyone else in the world is welcome to join in or just to watch.
    Does that (and my blog post) help clarify things?


    Thanks John.

    ReplyDelete