No, of course I won't. I'll carry on using my existing web 2.0 research tools because they already have an embedded social network and the last thing I need is to build yet another social network from scratch.
Elsevier's shortsighted attempt to jump on the web 2.0 bandwagon (Hey, I know, let's incorporate some social tools on our website!) is a dumbass marketing executive move which will backfire because they tried to grab market share and lock users into a proprietary network rather than improving the usability of their site by incorporating existing tools such as Digg and del.icio.us bookmarklets and educating users to use them, thus exposing their catalog to a whole new market via these social networks.
Please, somebody show me a commercial (non Open Access) publisher which does get it. Thank goodness no university would ever be dumb enough to pull a stunt like that! ;-)
kudos: Sarah, who just pointed me at this