Long vs. Short Articles as Content Strategy.
Information Foraging Theory assumes that people are ecologically rational, and that human information-seeking mechanisms and strategies adapt the structure of the information environments in which they operate. Nielsen discusses cost/benefit metrics for online reading. Cost is easy to model: the time it takes to read an article. Benefit is more nebulous and depends on the content. Nielsen states:
The conclusion is clear: people prefer to read short articleswhich is ironic, considering only a few months ago he was banging on about how microchunking content via blog post-style articles may have a negative effect on the writer's reputation. Fortunately, he then goes on to contradict himself. This wouldn't be a subtle strategy to get people to shell out for your training programme (which you kindly link to at the end of the post), would it Jakob?