Richard Taylor, the director of marketing and communications at the University of Leicester, fears that the higher education sector may have fallen into playing "logo wars" with their identity, a continual game of one-upmanship. Changing a logo will not change the institution itself, although this is the trap that Taylor fears staff fall into when engaging in sparring matches over image. "If you focus on a logo, you might back yourself into a corner. Academics can be quite sceptical people and sometimes, if they perceive that marketing is just about logos, they're unwilling to engage in that wider debate."
Seems like we may have taught Richard something ;-)