Tuesday, May 20, 2008

Time to wake up

Seesmic It's now an established fact that newspapers are dying, or at least, contracting into a niche market - how can bits of tree compete against social media when it comes to filtering and transmitting information?

I've also written here before about the impending death of broadcast television, and that has just been confirmed by the latest figures from the USA, with the networks down by 10% from last year in total viewers and down 17% in the 18- to 49-year-old demographic.

These numbers don't mean that the ugly box in the corner of your room is going to go away, as we will all still continue to watch goggle-eyed, but broadcasting in the TV1.0, take-what-you're-given-and-like-it sense is doomed. We'll get our video fix from on-demand viewing and social sources like Seesmic, where we'll not only watch but also reply. I wonder when the first TV with a built in camera will appear - oh wait, I'm using one now!

I've also hinted before that now that higher education is a form of entertainment rather than being undertaken for vocational reasons, we are not immune to the same pressures faced by the rest of the media. If we continue to hand out education to students on stone tablets, we'll be in as much trouble as the rest of the media within a decade.

What you gain on the personalization and scalability swings you lose on the relationships and brand loyalty roundabouts. Alma mater? Google say it doesn't matter. I don't believe that new technologies or social media have any inherent overall educational benefit over traditional methods. I believe that we have no choice.

No comments:

Post a Comment