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Friday, September 05, 2008

Make them want it

Mmm, cookies Douglas Walker, a Canadian internet marketeer, has an interesting post on his blog, A Draft Social Media Metrics Model. Before you get now-I-have-to-go-and-change-my-underwear excited, let me say that Doug has not cracked social media metrics, but he does give an interesting list of communications objectives for social media which make the post well worth reading:
  1. Generate Awareness
  2. Drive Trial
  3. Product Launch
  4. Establish Need/Want
  5. Product/Service Comparison
  6. Positive Association
  7. Form/Change Opinion
  8. Influence the Influencers
  9. Drive Action/Traffic
  10. Establish/Regain Trust
Although this list is written from a marketing perspective, it seems to me that our own Small Worlds project, and beyond that the use of social media in education, has quite a lot to learn from these objectives.

Education. Let's make 'em want it.