Wednesday, August 26, 2009

To RSS or not to RSS, that is the question

RSS I was pondering RSS in the small hours of the night (ya gotta do something if you're a chronic insomniac), so the latest chapter in the Is RSS Dead saga struck a chord with me:
ZDNet's Sam Diaz called RSS a "Web 1.0 tool" and voiced the opinion that "there are better ways now".

Twitter and Facebook are great for content discovery; RSS is one of a number of tools that can be used for content aggregation. Comparing them is like comparing apples to oranges.

The real question is who is RSS hurting? Nobody.
Well that rather depends on whether you're relying on RSS as a major strategy for delivery. While RSS uptake is still rising among the people who read what I write online, it is rising slowly and will never be the dominant means of delivering my outputs. Personally, I'm a big RSS fan, but most of the people I talk to admit that they rarely or never read their subscriptions.

So what is the answer? Fortunately, I've figured that out :-)

Redundancy. Publish on every available channel - paper, blog, RSS, Twitter, Facebook/Friendfeed, YouTube.

This takes some effort, but not as much as generating high quality original content.

So now you know :-)