Monday, January 11, 2010

Sharing is a selfish act

share Following on from Friday's post Why would I want to share? and Cameron Neylon's comments, I'm still pondering the issue of how to persuade people to share. The altruistic arguments in favour of sharing have intellectual credit (e.g. The Evolution of Cooperation by Robert Axelrod), but they just don't persuade hard-pressed staff or students to take the long view.

Perusing the books on this topic reveals much more short-term, selfish behavior (e.g. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust "two social media veterans show you how to tap into the power of social networks to build your brand′s influence, reputation, and, of course, profits") than altruism.

So are there any short term, selfish, academic arguments for sharing?