Wednesday, June 09, 2010

How could they get it so wrong?

The University of California (for the uninitiated, that's not one university but a statewide network of some of the biggest and best universities in the world) is considering a boycott of Nature Publishing Group journals after Nature allegedly tried to pull a 400% price hike.

Around the internet, many researchers are whooping with delight and telling UC not to cave in.

Negotiating tactic or not, NPG now gives every impression of being at war with its customers.

Customers? We're supposed to be on the same side.

How could NPG get it so wrong?