"Increasingly, open access overall represents a leading edge in scholarly publishing rather than the “fringe.” However, an understanding (and acceptance) of open access journal publishing as a viable outlet for scholarly publishing is still quite dependent on the research and publishing cultures within the disciplines. It may be helpful for liaison librarians to keep in mind that issues concerning open access crystallize at different times for different individuals. For some, clarification develops as scholars become more aware of scholarly communication generally."
Publishing in Open Access Education Journals: The Authors’ Perspectives. (2010) Behavioral & Social Sciences Librarian 29(2): 118-132 doi:10.1080/01639261003742181
Open access publishing is now an accepted method of scholarly communication. However, the greatest traction for open access publishing thus far has been in the sciences. Penetration of open access publishing has been much slower among the social sciences. This study surveys 309 authors from recent issues of open access journals in education to determine why they choose to publish in open access journals and to gain insight into the ways publishing practices within the discipline itself impact the willingness of authors to engage in open access publishing.