Thursday, March 29, 2012

We're all in this together - or are we?

Multi author blogs - the future? A tweet from Patrick Dunleavy pointed me at this post by Mark Carrigan about Multi-Author Blogging at Warwick, which argues that "Increasingly, popular and successful blogs are taking on a new form: the multi-author blog."

My feeling is that this rather overstates the case. While it is true that we are seeing the rise of a number of high profile team blogs, for me, the true wealth of the blogosphere still resides in the lone author (usually but nort invariably an academic), often freeing themselves from the burden of their direct responsibilities, writing about their interests, passions and knowledge.

And while it's true that it's easy for lone authors to fall off the blogging wagon, they still produce more insight than agenda-grinding tag teams. Let's have lots of blogging diversity, and let a thousand flowers bloom. I know who my money's on for the next intellectual leap forward.

1 comment:

  1. I think this confuses noise with signal.

    No one defines what success means, nor why their measure of success should apply to other blogs. The implied equation that success is proportional to popularity fits well with political blogs with shallow goals, but a cursory scan of British politics shows that intelligent debate is not always a major concern. For every thoughtful blog there's half a dozen that are fanboys parroting their favoured party's line. Its a symptom of British intellectual debate that Political Noise Machines draw audiences.

    Naturally group PNMs are therefore more popular because they have more authors screaming about any given PNM.

    In light of this I cannot concur the original LSE blog is or isn't successful. because I don't know what its goals are. For example the blog round-up is said to be successful? Is the goal to generate clicks-through for blogs that have been overlooked? It is to reinforce stereotypes over who should talk about the economy? Or is it simply visitor numbers?

    The blogs could be successful, but if the aim of the posts were to discuss 'success' they seem to closer to failure.