Thursday, March 07, 2013

Mobile impact

Mobile email
One of the most striking things I've observed this academic year is a sharp rise in email sent from mobile phones. The style varies from lowercase text-speak to more articulate English, but even without a specific sig they're easy to recognize - terse (rarely more than a sentence).

Nevertheless, the volume and responsiveness of this new traffic is one of the reasons my Dark Social communication strategy has been a success, so I'm keen to understand more about the mindset behind the messages. A recent article on Wired is informative in that regard: Texting Isn’t Writing, It’s Fingered Speech.

Thinking of these short, frequent emails as lines in a dialogue rather than of each message as a soliloquy is an interesting way to understand the mindset of the senders, and to plan how and when to respond.

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