"The didactic and public exposition of science is no longer, as in Kuhn’s theory, a mere static and petrified page, written by the winners in the struggle to establish a new scientific paradigm."
"in Italy there is no law, nor any other compelling moral arrangement forbidding cappuccino after lunch, but every Italian knows this should not be done."
Massimiano Bucchi. Style in science communication. Public Understanding of Science 22 August 2013 DOI: 10.1177/0963662513498202
Six Memos for the Next Millennium, Italo Calvino, 1988