After a quick Chatham House Rules gander at the FutureLearn platform last week, I'm up and running with my first MOOC, The Secret Power of Brands.
"Over the next ten weeks, we’ll be exploring our topic step by step, using a variety of tools. There are opportunities to test yourself along the way, to be sure it’s all sinking in, as you learn about the basics of branding. You'll have a chance to use your own creativity. You'll analyse how organisations use their brands. And you'll be assessing the future – both the future of branding and the future of you."
While I am interested in branding, overall I'm less highly motivated by the subject than I am about plant science, so this will be a fairly stiff test for the stickiness of the platform. Tbh I though there was a nice symmetrical irony about this topic too :-) 10 weeks? We'll see...
The spare look and feel of the platform is very iOS7 - Jacob Nielsen might well have things to say about the design. It is definitely lacking in navigation cues, something which needs fixing urgently. The experience was a bit laggy for me too, they're going to have to spend some money on bandwidth. Chunking is a bit uneven, most of the videos a comfortable 2-5 minutes then suddenly an 18 minute chunk of lecture notes (© 2009) on the history of brands.
Assessment in this course so far is 5 simple MCQs at the end of the unit, although with nice feedback for failed attempts.
Verdict so far: The jury is out.