First up is Michael Kinsley's piece, The Front Page 2.0, in which he demonstrates that the Golden Age of monopoly publishing was killed by Stein’s Law: It was too good to last. Kinsley concludes "It will all work out somehow", which it will, but not for traditional publishers. Look out guys, BuzzFeed is coming.
Following directly on is Jeff Jarvis' emerging essay on new publishing forms:
- Part I: No mas mass media - there are no masses, connect to individuals.
- Part II: Content vs. service - serving the community.
- Part III: Ecosystems and networks - you can no onger shout loud enough to drown out the "competition".
- Part IV: Engagement, collaboration, and membership - publishing as platform.
- Part V: Organizer, advocate, educator - publishing as advocacy.
My problem is that most of the scientific publishers I work with don't want to hear these messages. For them, I fear it is Kinsley's actuarial solution.